Creative icons the Lightbulb Men are promoting a series of upcoming winter events to encourage people to visit Nelson during July.
The characters first appeared on stage as part of a World of WearableArt (WOW) show in 1999 and are part of the campaign to showcase what the city has to offer during what is a typically quiet time of the year.
The popular winter festival, Light Nelson is returning to Queen's Gardens from July 8 to 12 after a two-year break.
It will include 40 installations, including an LED-lit work called Camplight from Nelson's Burmese community and an installation from 2015 arts laureate Daniel Belton.